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David Pas

Coördinator DesignLab


Design Thinking
Man with Black Frame Glasses

David is Coordinator of the VERHAERT DesignLab, helping to innovate with a focus on value driven design, for international brands such as AB Inbev, Alliance, Beiersdorf, Bosch, Coca-Cola, Friesland Campina, Henkel, Nestlé, Novy, SandenVendo, Siemens, Stryker, P&G, Toro...
He believes that leading to innovation is also about changing expectations & perception of a product and its service.
That's why he looks for meaningful tweaks, in combination with technological leaps to create breakthrough products for strong brands.

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