David is Coordinator of the VERHAERT DesignLab, helping to innovate with a focus on value driven design, for international brands such as AB Inbev, Alliance, Beiersdorf, Bosch, Coca-Cola, Friesland Campina, Henkel, Nestlé, Novy, SandenVendo, Siemens, Stryker, P&G, Toro...
He believes that leading to innovation is also about changing expectations & perception of a product and its service.
That's why he looks for meaningful tweaks, in combination with technological leaps to create breakthrough products for strong brands.